This blog is for theatre companies and theatre creators: actors, playwrights, directors, stage managers, designers…all you incredible artists who just want to make a living doing what you love and what you’re good at.
Taking best practices in content marketing, branding, website design and more, I show you how to apply these principles.
How do you earn a livable income when you’re a theatre artist? Those of us who think, “the fumes of my art!” are usually the
you’re a theatre company, which means all you know is shoestring marketing budgets. And it’s not just money that’s always short. Time, resources, staff, focus,
Look, I know I said this was going to be a place for exploration and discovery so you might be disappointed in me to see
The digital revolution transformed society. We went from a world of mass communication to one that was interconnected. From a world where select institutions had
` Your blog is a traffic generating machine. But in order to get that traffic, you’re going to have to make each blog post work.
You’ve got a website! What do you need to look good and not like an amateur? In this post, I cover 19 ways you can improve your website today.
Authority and relevance. Before we get started, this is worth keeping tucked away in the back of your brain because it’s going to keep coming
What is Google Search Console? Google Search Console used to be called Google Webmaster Tools. Basically what it does is it shows you how your
One of the first questions I often get is, “What’s the point for actors to create content? Is it going to get them in front